Data Analysis
Cleaning, structuring and interpreting data to identify patterns and generate useful business insights.
Business Analytics • Research • Life
Hi, I'm Marufa Akter.
Learning from data, stories and the world around me.
I'm a Business Analytics student, aspiring researcher and curious learner documenting my journey through analytics, research, university life, books, plants, travel and food.
MA
Business Analytics
Turning data into insight
Always Learning
Curious by nature
3.84
BBA CGPA
7.5
IELTS Band
5×
UIU Scholarship
50+
Students Supported
01 — About
More than a résumé.
A little about the person behind the numbers.
Building a life around curiosity, growth and meaningful work.
I am currently pursuing a Bachelor of Business Administration at United International University, majoring in Business Analytics.
My academic interests revolve around understanding how data, technology and business decisions connect.
I enjoy learning analytical tools, exploring research questions and discovering patterns that can turn information into useful insight.
Outside academics, I enjoy novels, movies and series, indoor gardening, exploring new places and discovering food.
My long-term goal is to pursue higher studies abroad, develop as a researcher and build a career combining analytics, business and meaningful research.
Marufa
My Study Life
I want this space to document not only where I arrive, but also how I get there.
02 — My Journey
Education & experience.
The academic and professional experiences shaping my journey.
Education
2022 — Present
Bachelor of Business Administration
United International University
Major: Business Analytics • CGPA: 3.84 / 4.00
2017 — 2019
Higher Secondary Education
Engineering University School and College
Science • GPA: 4.17 / 5.00Experience
February 2026 — Present
Undergraduate Assistant
United International University
Supporting students through academic guidance and regular interactive communication.
2020 — Present
Freelance Projects
Remote
Excel data cleaning, Pivot Tables, dashboards, formulas and customized business solutions.
03 — Toolkit
Skills & tools.
Tools, methods and capabilities I’m developing through coursework, research and hands-on projects.
Spreadsheet & Reporting
Using Microsoft Excel for practical analysis, calculations, reporting and structured business solutions.
Data Visualization & BI
Presenting information through dashboards, charts and decision-focused visual reporting.
Quantitative Research
Applying quantitative methods to examine relationships, test research models and interpret empirical findings.
Research & Academic Skills
Developing research questions, reviewing literature and communicating findings through structured academic work.
Professional Skills
Supporting effective collaboration, academic guidance and thoughtful problem-solving.
04 — Data Lab
Analytics portfolio.
A growing collection of projects, experiments and business insights.
Analytics Project
Featured Area
Business Analytics & Dashboard Exploration
Exploring how structured data, visualization and dashboards can transform raw information into meaningful business insights.
Portfolio projects
are being documented.
Consumer Behaviour Analytics
Exploring customer patterns, preferences and decision-making using data.
Market & Sales Analysis
Evaluating business performance and uncovering actionable trends.
Business Intelligence
Creating dashboards that make complex business information easier to understand.
05 — Research
Research corner.
Academic projects, research interests and lessons from my journey toward becoming a researcher.
Research & Reading
Current Interests
Questions I want to explore.
01
Business Analytics
How data can improve business decision-making and strategy.
02
Consumer Behaviour
Understanding how consumers think, choose and respond.
03
Sustainability & ESG
Exploring sustainable finance, responsible business and ESG capability.
04
Business Strategy
Examining how organizations compete, adapt and grow.
Course Research Project
• Advanced Analytics
Perceived Dark UI Cues, FOMO, and Online Impulse Buying among Student Consumers in Bangladesh
A quantitative study examining how urgency, scarcity and interface-related cues influence FOMO and impulsive online purchasing among student consumers.
SmartPLS 4 • PLS-SEM • N = 154 • 5,000 Bootstrap Resamples
View Full Research Project
Course Research Project
• Applied Decision Modeling
Financial Access and Sustainable Green Development in Bangladesh's Private Sector
A quantitative firm-level study examining how financial access may translate into sustainable green development through proxy-based green finance utilization and ESG adoption.
World Bank Enterprise Survey 2022 • 998 Firms • Robust OLS • Sequential Mediation
View Full Research Project
Research Journey
Building experience through applied quantitative research.
I am continuing to develop my research skills through literature review, methodology, statistical analysis, academic writing, secondary-data analysis and research-project experience.
06 — Personal Journal
Life beyond spreadsheets.
Books, plants, places, food and the little things I enjoy along the way.
Books & Stories
Books & Movies
Stories that stay with me.
Reading notes, novel recommendations, movies, series and reflections on the stories I discover.
Posts coming soon
Green Corner
Plants
My little green corner.
Indoor gardening, plant care and moments of slow living.
Exploring
Travel
Places worth remembering.
Travel diaries, spontaneous explorations and places I would love to revisit.
Food Diaries
Food
Discovering places through food.
Cafés, restaurants, local dishes and food experiences worth sharing.
07 — What's Next
From Dhaka to wherever curiosity takes me.
One of my long-term ambitions is to pursue higher studies abroad. I want this blog to document that journey — preparing applications, discovering universities, developing research interests, seeking scholarships and adapting to new experiences.
Academic Achievement
UIU Scholarship Award
Awarded for five consecutive trimesters for being among the top 10% of students.
08 — Contact
Let's connect.
Whether you'd like to talk about analytics, research, university life or collaboration, I'd be happy to hear from you.